$100M Leads & $100M Offers

Why I Love These Books

Both $100M books are written by Alex Hormozi, who is a fucking champ. The books use simple, no-nonsense language and sketches that might look like they were drawn by a five-year-old (sorry, Alex!)—but that's a feature, not a bug. Each page is packed with actionable advice on how to attract leads and close sales, no matter your industry.

Think of them as Sales 101: they're more valuable than any textbook from a four-year curriculum.

Key Takeaways

• Value Creation: The importance of creating offers that are worth 10x what you're charging, making the purchase decision obvious.
• Grand Slam Offer: How to structure offers that combine irresistible value with high profitability.
• Lead Quality: Understanding that not all leads are created equal and how to focus on generating the ones most likely to convert.
• Marketing Mathematics: The critical metrics and calculations that determine the success of your marketing efforts.

Favorite Quotes

"The goal isn't to make money. The goal is to make money by creating value for others that far exceeds what they pay."

"Make an offer so good, people would feel stupid saying no."

Who Should Read This

These books are essential for entrepreneurs who want to improve their offer creation and lead generation processes. They're particularly valuable for those selling high-ticket products or services who want to scale their business profitably.

Final Thoughts

What makes these books powerful is their focus on fundamentals rather than tactics. Instead of chasing the latest marketing trends, they teach you how to create genuine value and find the right customers who appreciate that value. The principles here are timeless and can be applied to any business model.